Todd has a great deal of experience working
in the wood flooring industry. As general manager of an Idaho distributor founded
in 1972, Todd works to support flooring professionals with varying needs and a
wide variety of projects that need completion.
He recently had a flooring contractor ask him
about Waterlox because a homeowner had a 6,000-square-foot floor finished with
another product but three months later, it was peeling and the color had
already started to fade.
“It
was 8-inch wide antique pine and they just recently had bought the floor and
had it installed,” Todd said. “It was actually a prefinished product and the
finish they had done didn’t even last three months. So the homeowner did a lot
of research online and they realized they wanted to use Waterlox, based on its
reputation.”
Todd ended up helping with the installation
of Waterlox because he was already familiar with the product’s capabilities.
“We
carry Waterlox because it has a great, natural look and because it’s a really
durable finish,” Todd said. “We have hot summer and cold winters and the ‘wear
factor’ is important with a wood flooring finish. Waterlox provides great
durability and it enhances the look of the wood naturally.
“Once
we put Waterlox on that floor, it was absolutely a night and day difference. It
had looked like 10 years of use on it with peeling issues and a really dull
finish, and that’s after only three months. When we put the Waterlox on it, the
floor just changed the look of the whole house, it’s so beautiful.”
While the look and durability are important
to customers, one of the other reasons that Todd recommends Waterlox to
customers is its easy care and maintenance.
“That’s
a huge thing being able to maintain a floor so easily with Waterlox,” he added.
“Customers only need to maintain it; they don’t need to worry about wear and
tear. And if they wanted to put another coat of Waterlox on it, they wouldn’t
have to sand it like other products; you can just apply another coat on top of
it. So of course you’re getting more of that rich look every time you add another
coat of Waterlox.”
Waterlox resin-modified Tung oil-based
finishes are different from other types of wood finishes on the market and
offer a “best of both worlds” alternative. For example, raw oils penetrate into
the wood but will not provide any real protection to the substrate and will
need to be recoated often due to oxidation.
Surface finishes such as urethanes (either water or oil-based) will lie on top
of the surface, look more like plastic, can be brittle and once breached will
fail. The reason we are the best of both worlds is because Waterlox’s
resin-modified Tung oil formation penetrates like raw oil, but protects and
nurtures the wood without being brittle and having the plastic look of surface
finishes.
About Waterlox
Founded in 1910, Waterlox Coatings Corporation, based in Cleveland, Ohio, is
the nation’s leading manufacturer of premium wood finishes, handmade from
resin-modified Tung oil. A fourth-generation, family-owned company, now run by
Chief Executive Officer Jay Hawkins and Vice President Kellie Hawkins
Schaffner, Waterlox continues to manufacture products using the finest ingredients,
combining Tung oil, resins, mineral spirits and other ingredients to produce a
complete wood finish that gives the look and feel of naturally oiled wood.
Waterlox products represent the flooring industry’s highest level of quality
protection for both interior and exterior wood finishing projects and also
supply tools for application.
For more information about Waterlox, please visit www.waterlox.com
or call (800) 321.0377. To visit Waterlox on Facebook, click HERE,
or you can follow Waterlox on Twitter at @tungoilfinishes.
Media Contact:
Ed DeMask / DeMask Marketing
630-768-1404, cell
630-389-0572, office
ed@demaskmarketing.com
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