Tuesday, November 23, 2010

Waterlox announces the Debut of its e-Newsletter!

Waterlox has officially launched the first issue of its e-Newsletter. It is designed to provide you with information, new product developments and ideas with regard to Waterlox.

You don’t need to be a Waterlox customer to receive the e-Newsletter. If you are interested in subscribing, simply join our database by clicking on the following link.

Click HERE to join our mailing list.

Tuesday, November 16, 2010

Share your Waterlox story with us and get a free Waterlox t-shirt!

Waterlox is hoping you’ll share your project details with us and the world. Simply submit details about your “labor of love”  along with some quality images (JPG files if available) and your t-shirt size via email to khawkins@waterlox.com and we’ll notify you if you’re the winning entry!

Thursday, November 11, 2010

Two New Ways to Interact with Waterlox – YouTube and Weekly e-Newsletter

This month Waterlox has launched not one but two new ways to interact with the company by announcing the debut of the new Waterlox YouTube Channel and the debut of the weekly Waterlox e-Newsletter.

The new spot to view Waterlox videos is on the Waterlox YouTube Channel. The YouTube Channel will not only be home to Waterlox-generated content, but videos from customer uses of Waterlox that have created their own “how-to’s” relating to our products.

If you have any suggestions or would like to submit a video for posting, please email a link to khawkins@waterlox.com and we’ll review your content and possibly make it the newest post on the Waterlox YouTube Channel!

The weekly Waterlox e-Newsletter will make its debut soon too, so look for more details on how to join that email list!

Thursday, November 4, 2010

Waterlox Celebrates its 100-Year Anniversary!

Not many companies can boast about having started at a time when the Model T was just becoming popular and are still in business today to e-mail and blog their customers with product tips that many even receive on their cell phones…Waterlox is one of those.

Founded in 1910 as The Empire Varnish Company by R.L. Hawkins, Sr., Waterlox has grown to become the nation’s leading provider of premium wood finish handmade from natural Tung oil. For four generations, the Hawkins family has worked to maintain the quality and tradition behind every Waterlox product.

It was in the 1930s with the introduction of Waterlox Transparent (known today as Waterlox Original Sealer/Finish), which led to the innovation of other Tung oil based products, when the Waterlox division at Empire Varnish was created. Some 30 years later the company officially became Waterlox Chemical and Coatings Corporation, shortened in the 1990s to Waterlox Coatings Corporation.

The Waterlox commitment to value, education and reliability never wavered over the years, in fact it was reaffirmed at every stage of the company’s growth, when tradition and quality reigned over every decision – as they still do today.

Since its inception, Waterlox has been using Tung oil as the base for its wood finishes for a variety of reasons. Tung oil is completely natural and renewable as it comes from the nut of the Tung tree and it is the best penetrating drying oil available. It has been used as a base for sealing and waterproofing Chinese ships as early as the 14th century and it remains elastic by moving with the wood during seasonal changes.

The Tung tree, indigenous to China and South America, is named for its heart-shaped leaves because “Tung” is Chinese for “heart.” When applied, rich Tung oil penetrates deep into the pores of the wood to provide a tough, highly water-resistant finish that never loses elasticity and does not darken with age.

Waterlox would like to thank all of our customers over the years for using our products and we will continue to uphold the tradition and quality of our products for years to come.