Friday, November 1, 2013

Waterlox Turns a Wisconsin Bungalow Into a Home

When Britt and her boyfriend Brian purchased a beautiful 1929 bungalow in Madison, Wisconsin a few years ago, they discovered a treasure. Not literally a treasure in monetary terms but they found that the home’s attic was ideal for converting into a perfectly spaced upstairs master bedroom.



This space was excellent but it had old pine boards that needed quite a bit of work, as well as other areas of the room that needed work, as well. So the “treasure” needed a “key” to open its beauty and durability – and that came in the form of Waterlox.

Brian said he focused on developing the room overall while pulling out the pine boards to sand them in the basement and work on them outdoors the following summer.


“We had to have a lot of structural work done so we carefully pried up each board, pulled nails, and stored in the basement and in the spring we sanded down, stored again and then when we were ready, we nailed it down, picked a starting point so we knew how much wood we would have left,” Brian said.

But to protect the wood, Brian had a lot of research to do online to find the right product.

I have friend who has a cabin who used a polyurethane and he talked about how it cracks and yellows but I found Waterlox mentioned quite a lot in forums and everyone kept saying the same thing about them … ‘once you become a user you become an advocate’ and it’s totally true,” he added.

“The product offers an amazing contrast and we could not be happier. It went on really easy – I’ve never finished a floor in my life so I was a little intimidated and maybe a little skeptical but we used it and everything came out beautiful.

“I’m not sure what the species of the pine was but Waterlox really brought out a red hue and it was really nice and I couldn’t have asked for anything better. It brought out the red and a real natural look in the grains and the knots. I’ve already had responses on my Facebook page and a friend is building a house and she’s going to use Waterlox just based on how well it performed for us.”

Friday, May 31, 2013

Why I Use Tung Oil ... By Avi Hadad

           

tung oil on white oak-web.jpgPeople often ask me what I use for finishing my floors. My answer is: It depends. It depends on the floor, the clients, the expected use, and the look. I never have and never will stick to only one brand of finish and one product. Much like I would not have all my power tools of the same brand. I pick and choose the best product for the application.

In my last post I showed photos of a hand-scraped job being finished with tung oil. So, why do I like tung oil?

• Easy to apply. This has always been my first reason for using a product.
• I can tint it with stains and dyes.
• I can topcoat it with other finishes.
• It looks richer than surface-finished.
• It is a penetrating oil.
• It needs no abrasion between coats.
• It does not raise the grain.

These are just a few reasons. How are those reasons translate into reality? Here are some examples:
  • On one wide-plank oak job, the owners wanted an old patina look. All I had to do was mix the tung oil with oil-base stains (this is a recommended procedure by the manufacturer). Stains alone would have made the porous areas darker. The other finish manufacturers did not (and still don’t) recommend tinting their finishes. By using the tung oil I achieved the look requested by the customer and was still covered by the manufacturer’s warranty.
  • On another job I did I scraped a walnut floor. After two coats of the oil, I noticed one big spot I was not happy with. I scraped that area again down to bare wood and applied tung oil to it. Now, because it is a penetrating oil the wood sucked that coat pretty fast. And because the oil “melts” onto the prior coat instead of sitting on top of it, a half hour later I applied a third coat over the entire floor with no problem. That’s unheard of with surface finishes. Once surface finishes start to set, you cannot touch them. After the coat dried it was like it never happened. You could not see any issues with that area I touched up.
  • On another job I was just ready to apply the first coat. Then I noticed one plank that seemed a little lighter than the rest of the floor. I tinted some tung oil and colored that plank. Then I applied the coat to the rest of the floor. When I was done, you could not tell the difference.
Whatever your choice of finish is for the job, make sure you follow the instructions and test it first. (Sometimes you will follow the instructions and the finish will look horrible, that’s why I said test it first).

I have a lot of finishing techniques in my arsenal: dewaxed shellac, oil modified, water base, stains, dyes, glazes, oils, brushing, T-bar, rolling, buffing on and the list goes on. Tung oil is one of many finishes a floor finisher should know. You never know what your next awesome job is going to require, so keep an open mind.

Thursday, February 28, 2013

Recapturing That "Victorian Feel" Thanks to Waterlox

Wendy lives in an 1800’s Victorian home that has a great deal of beautiful wood throughout the house. During a recently remodel of the home’s floors, she ran into a few issues that were important to her family.
 
Wendy and her husband have three children and a dog – so safety was of the utmost importance – but so was quality as they really wanted the beauty of the wood to come out once they sanded and finished the wood floors.
 
The best product for the job was Waterlox Original Tung Oil finishes, Wendy said, because it brings out wood’s natural beauty while providing long-lasting protection.
 
“I researched Waterlox and it seemed to be the best product for us,” she said. “It was amazing. It brought out the highlights in the wood, absolutely beautiful. I would recommend this product, and already have to many friends.”
 
To see Wendy’s pictures, click here.

Flooring Feature: "Waterlox Will Be My Highest Recommendation!"

One of our best customers this month is actually one of our newest. Ben contacted us about his decision to install new wood floors in a building rehabilitation project of his – and he wanted the floors to look ‘dramatic.’
 
Ben installed 7” wide walnut flooring from Appalachian Woods who highly recommended using Waterlox Original Tung oil finishes to complete the project. He had only one problem – he had never before used Waterlox!
 
“I got the flooring from Appalachian Woods and they recommended Waterlox Original Tung oil finishes as the best finish for the project,” Ben said. “I've been installing and refinishing hardwood flooring for about seven years now and have never used Waterlox before. Now I tell everyone that Waterlox Original Tung Oil finishes are the best wood floor finishing products that I have ever used!”
 
“I used the Waterlox Original Sealer/Finish for all of the coats I put down. Waterlox Original Tung oil finishes will be my highest recommendation to my customers from here on out!”
 
Great job Ben, the floor looks incredible – another Waterlox success story! Click here to view all of Ben’s pictures.

Friday, January 18, 2013

The Lineberry Cart: A Piece of Americana is Finished by Waterlox

A true piece of Americana, the Lineberry factory cart is considered an authentic antique in most circles. The carts, originally manufactured by the Lineberry Foundry and Machine Company in the early 1900’s in North Carolina, were widely used in factories.
 

Often called railroad carts, Lineberry carts were originally used in railroad depots for transporting trunks, and were later used in furniture factories for moving large pieces from one specialist artisan to the next. Waterlox customer Steve K. decided to rebuild and restore a Lineberry factory cart, using Waterlox to complete the finishing. To read the entire story, click here!
 
 
According the Steve, the finished product is incredible - as you can see from the photos!
 
 
“Most of what I did was all original,” he said. “The wood is all new white oak finished with 5 coats of Waterlox Original Sealer/Finish.” The cart was rebuilt and finished in central Texas where Steve enjoys working with Waterlox as part of his woodworking projects!

Waterlox Continues "Making Music" With Fellow Guitar Makers

There are many applications for the use of Waterlox finishes, from wood floors and countertops to furniture and bathroom and kitchen built-in areas like cabinets and shelves to bowls, boats and more. But some applications seem to bring more music to our ears than others, literally.
 
Dean G. is an experienced musician and guitar maker who has been creating guitars by hand for years. He recently experienced the effect Waterlox can have on a guitar when he used the product to finish a few instruments recently.
 
"I am proud to say I was able to use a sprayer to apply your Waterlox finish on one of my guitar necks and this finish is superb in all aspects," he said. "Waterlox Original Sealer/Finish layers so nicely and it flattens and levels even better. I will continue using your product as a part of my finishing mix on my necks ... Waterlox is amazing, Thank you!"
 
For the use of his guitar necks, Dean finished them with Waterlox Original Sealer/Finish and was nice enough to provide us with some beautiful sample images, click here to view!

Thursday, December 13, 2012

New Jersey Master Craftsman Restores and Protects Damaged 375-Year-Old Rotten Wood Using Waterlox

When one of our most dedicated customers found a 375-year-old piece of semi-rotten wood that was likely going to be thrown out, Master Craftsman Eric looked at it as a challenge.
 
"It was rotten, full of sponge-like wood sections and it had cracks, and holes all over," he said. "I think most people would've discarded the wood immediately. But through the use of a thinned epoxy almost fully penetrated through the thickness of the plank we stabilized the material and filled the holes.
 
"Then, using Waterlox, we were able to give it a furniture grade appearance, avoiding the 'plastic' look associated with epoxies. It's truly a testament to Waterlox and how it brings out the natural beauty of wood."
 
If you live in New Jersey and would like to contact this Master Craftsman, email Kellie Hawkins and she will connect you with Eric!

Have an Entry to win an NWFA Wood Floor of the Year Award?

Think your Waterlox-finished floor has what it takes to win an NWFA Wood Floor of the Year award? Then enter today! Click here for the NWFA Wood Floor of the Year contest entry forms. Deadline for entry is January 11th, 2013.

 
This year's awards will be announced during the 2013 NWFA Expo Awards Luncheon on April 4, 2013 in Dallas, TX. Show the design community and your peers that your floors stand out from the rest. Entries are being accepted in the following categories:

Best Residential
Best Commercial
Best Restoration
Best Reclaimed
Best Manufacturer Factory Finished
Best Limited Species
Best CNC/Laser Cut
Best Extreme Makeover
Members' Choice
Designers' Choice

To enter your floor, submit one 8” x 10” color photo, one CD with a digital image of the same photo, and the entry form, which can be downloaded here.

Please mail all submissions to our St. Louis headquarters at:

Wood Floor of the Year Contest
National Wood Flooring Association
111 Chesterfield Industrial Blvd.
Chesterfield, MO 63005

Contact NWFA at 800-422-4556 with any additional questions. Good luck!

Friday, August 31, 2012

Waterlox Finishes Beautiful 6,000-Square-Foot Idaho Floor Because Other Finishes Simply Couldn’t Deliver Performance


Todd has a great deal of experience working in the wood flooring industry. As general manager of an Idaho distributor founded in 1972, Todd works to support flooring professionals with varying needs and a wide variety of projects that need completion.
 

He recently had a flooring contractor ask him about Waterlox because a homeowner had a 6,000-square-foot floor finished with another product but three months later, it was peeling and the color had already started to fade.

“It was 8-inch wide antique pine and they just recently had bought the floor and had it installed,” Todd said. “It was actually a prefinished product and the finish they had done didn’t even last three months. So the homeowner did a lot of research online and they realized they wanted to use Waterlox, based on its reputation.”

Todd ended up helping with the installation of Waterlox because he was already familiar with the product’s capabilities.

“We carry Waterlox because it has a great, natural look and because it’s a really durable finish,” Todd said. “We have hot summer and cold winters and the ‘wear factor’ is important with a wood flooring finish. Waterlox provides great durability and it enhances the look of the wood naturally.

“Once we put Waterlox on that floor, it was absolutely a night and day difference. It had looked like 10 years of use on it with peeling issues and a really dull finish, and that’s after only three months. When we put the Waterlox on it, the floor just changed the look of the whole house, it’s so beautiful.”

While the look and durability are important to customers, one of the other reasons that Todd recommends Waterlox to customers is its easy care and maintenance.

“That’s a huge thing being able to maintain a floor so easily with Waterlox,” he added. “Customers only need to maintain it; they don’t need to worry about wear and tear. And if they wanted to put another coat of Waterlox on it, they wouldn’t have to sand it like other products; you can just apply another coat on top of it. So of course you’re getting more of that rich look every time you add another coat of Waterlox.”

Waterlox resin-modified Tung oil-based finishes are different from other types of wood finishes on the market and offer a “best of both worlds” alternative. For example, raw oils penetrate into the wood but will not provide any real protection to the substrate and will need to be recoated often due to oxidation.

Surface finishes such as urethanes (either water or oil-based) will lie on top of the surface, look more like plastic, can be brittle and once breached will fail. The reason we are the best of both worlds is because Waterlox’s resin-modified Tung oil formation penetrates like raw oil, but protects and nurtures the wood without being brittle and having the plastic look of surface finishes.

About Waterlox
Founded in 1910, Waterlox Coatings Corporation, based in Cleveland, Ohio, is the nation’s leading manufacturer of premium wood finishes, handmade from resin-modified Tung oil. A fourth-generation, family-owned company, now run by Chief Executive Officer Jay Hawkins and Vice President Kellie Hawkins Schaffner, Waterlox continues to manufacture products using the finest ingredients, combining Tung oil, resins, mineral spirits and other ingredients to produce a complete wood finish that gives the look and feel of naturally oiled wood. Waterlox products represent the flooring industry’s highest level of quality protection for both interior and exterior wood finishing projects and also supply tools for application.

For more information about Waterlox, please visit www.waterlox.com or call (800) 321.0377. To visit Waterlox on Facebook, click HERE, or you can follow Waterlox on Twitter at @tungoilfinishes.

Media Contact:
Ed DeMask / DeMask Marketing
630-768-1404, cell
630-389-0572, office
ed@demaskmarketing.com


Tuesday, July 10, 2012

North Carolina’s Reclaimed Lumber & Beams Uses Waterlox to Protect 200-Year-Old Antique Lumber Floors, Beams & Mantels

LENOIR, North Carolina – Deep in the mountains of North Carolina, Dale and his partners are constantly looking for barns, cabins, smoke houses and other wood structures that have been left behind for years.

Dale and his partners operate a company that takes wood, most of it hundreds of years old, and repurposes it. They specialize in repurposing Wormy Chestnut, Chestnut, Antique Heart Pine and White Oak for use as lumber, siding, flooring, beams and mantels.

 According to Ballew, his company’s business is truly a “Green” type of company simply by reclaiming the Appalachian’s finest recycled antique lumber.“We think it’s a great company because we are kind of as green as you can get,” said Ballew. “We’re keeping woods alive and out of the landfill and in some ways we’re finding woods that are the ultimate salvageable item. It’s almost like picking up an old artifact.”

The company searches through the mountains of North Carolina seeking old antique barns, houses, sheds, animal shelters and more, all in the effort to reclaim some of America’s most beautiful woods.

“We’re actively taking down barns and houses because we’re after the wormy Chestnut but we recover a lot of antique lumber doing that,” he said. “We produce all types of lumber products as well as flooring, millwork, tables and you name it. In the reclaimed wood business that’s kind of what we supply.”

Reclaimed Lumber & Beams provides lumber to a number of sources, hence the need for quality finishing. “We deal with architects, general contractors, homeowners, millwork houses, cabinet manufacturers and they all come with specifications and we try to hook them up with antique lumber items,” he said. “But finishing and restoring a several-hundred-year-old piece is important and that’s why we use Waterlox.”

“When I Waterlox and how it works, I loved it. We do live edge saw and slab. We take logs at saw mills with curly Maple or just a Walnut with some figure; we saw all the way through it and make 40 inches wide 12 feet long 2 feet thick for outdoor areas, cooking areas, conference rooms, flooring etc.

“The flooring guys we work with told us about Waterlox and suggested we use it. Once we did it, it made the color just ‘pop.’ We’ve been using it and recommend it. It brings the real color of wood out that all of the other finishing products don’t and can’t.”They use Waterlox because the product delivers durability and ease of installation when applying it.“Normal polyurethanes don’t get as thick a coat as Waterlox and when you stand them up next to each other, the Waterlox just makes it look 10 times better. Waterlox bottom line makes the product look better and it goes on easy.”

Waterlox resin-modified Tung oil-based finishes are different from other types of wood finishes on the market and offer a “best of both worlds” alternative. For example, raw oils penetrate into the wood but will not provide any real protection to the substrate and will need to be recoated often due to oxidation. Surface finishes such as urethanes (either water or oil-based) will lie on top of the surface, look more like plastic, can be brittle and once breached will fail. The reason we are the best of both worlds is because Waterlox’s resin-modified Tung oil formation penetrates like raw oil, but protects and nurtures the wood without being brittle and having the plastic look of surface finishes.

About Waterlox

Founded in 1910, Waterlox Coatings Corporation, based in Cleveland, Ohio, is the nation’s leading manufacturer of premium wood finishes, handmade from resin-modified Tung oil. A fourth-generation, family-owned company, now run by Chief Executive Officer Jay Hawkins and Vice President Kellie Hawkins Schaffner, Waterlox continues to manufacture products using the finest ingredients, combining Tung oil, resins, mineral spirits and other ingredients to produce a complete wood finish that gives the look and feel of naturally oiled wood. Waterlox products represent the flooring industry’s highest level of quality protection for both interior and exterior wood finishing projects and also supply tools for application.

For more information about Waterlox, please visit http://www.waterlox.com or call (800) 321.0377. To visit Waterlox on Facebook, click HERE, or you can follow Waterlox on Twitter at @tungoilfinishes.

Media Contact:
Ed DeMask / DeMask Marketing
630-768-1404, cell
630-389-0572, office
ed@demaskmarketing.com

Tuesday, May 8, 2012

Master Craftsman Aaron Saxton Uses Only Waterlox Finishes Because “There’s Waterlox and Then There’s Everything Else”

When Aaron Saxton moved to the United States a few years ago from his native Australia, he settled into a nice niche business designing and building custom furniture for collectors as well as preparing mid-century pieces for auctions. Saxton, an accomplished craftsman in his own right, developed his own list of clients and associated himself with auction houses that were in need of his services to prepare antique, mid-century pieces through restoration for upcoming auctions.
“I do a little modern work but my specialty is the restoration of vintage pieces because the woods the people attending these auctions really are seeking are pieces made out of solid maple oak or birch and you can’t get that kind of furniture anymore,” Saxton said. “To put it bluntly the quality of new furniture these days just isn’t as good as previous built items.” Saxton worked with a long-time craftsman to finish his items but his finishing partner would never tell him the source of the products that he used to complete the pieces, until he retired. “You see, my work had always been good, excellent maybe, but my finish was never the look I sought,” he said. “When my friend the master craftsman was retiring he finally introduced me to his secret - Waterlox.
“Since I have been using it the quality of my finishes doesn’t just make people compliment the work as they used to, it makes them stare and wonder how wood could ever look that good. Waterlox isn't a secret - it's a trade secret. I view my finished items now with the pride I always wanted to. I am truly thankfully for them producing the actual finest finishing product I have known - and I have used them all. There is no near second place to Waterlox. There's Waterlox and then there’s everything else.” Saxton literally has people stop and ask him how he finished a piece of wood furniture so incredibly beautiful since he started using Waterlox. “A piece of wood is only as good as what you last do to it. You know that look that wood has after a nice finish, it beams and it talks to you. It’s almost dry oil. That’s what Waterlox gave me. I didn’t even know the finish was there, I could almost feel the wood like it was cut yesterday. To this day it looks the same as the day I applied it. I’ve cleaned it I’ve had objects on it and it still feels like I oiled it yesterday. It’s a showstopper and people are grabbed by it and think I got it at auction and no I finished it myself here. “I threw away all of the other finishes once I saw Waterlox. I didn’t even finish the cans; it’s that good in my opinion. I’m in the process of sanding down every other piece I’ve had in my own home to pull off the old finishes to redo them with Waterlox.” Waterlox resin-modified Tung oil-based finishes are different from other types of wood finishes on the market and offer a “best of both worlds” alternative. For example, raw oils penetrate into the wood but will not provide any real protection to the substrate and will need to be recoated often due to oxidation. Surface finishes such as urethanes (either water or oil-based) will lie on top of the surface, look more like plastic, can be brittle and once breached will fail. The reason we are the best of both worlds is because Waterlox’s resin-modified Tung oil formation penetrates like raw oil, but protects and nurtures the wood without being brittle and having the plastic look of surface finishes. About Waterlox Founded in 1910, Waterlox Coatings Corporation, based in Cleveland, Ohio, is the nation’s leading manufacturer of premium wood finishes, handmade from resin-modified Tung oil. A fourth-generation, family-owned company, now run by Chief Executive Officer Jay Hawkins and Vice President Kellie Hawkins Schaffner, Waterlox continues to manufacture products using the finest ingredients, combining Tung oil, resins, mineral spirits and other ingredients to produce a complete wood finish that gives the look and feel of naturally oiled wood. Waterlox products represent the flooring industry’s highest level of quality protection for both interior and exterior wood finishing projects and also supply tools for application. For more information about Waterlox, please visit www.waterlox.com or call (800) 321.0377. To visit Waterlox on Facebook, click HERE, or you can follow Waterlox on Twitter at @tungoilfinishes. Media Contact: Ed DeMask / DeMask Marketing 630-768-1404, cell 630-389-0572, office ed@demaskmarketing.com

Tuesday, March 13, 2012

Geoffrey Warner Studio Leans on Waterlox for Protection And to Bring Out Wood’s True Beauty in his Owl® Furniture Brand


Geoffrey Warner’s furniture design-build business, Geoffrey Warner Studio, has been very busy the last several months. Not only does Warner design and build beautiful custom furniture creations sought after by his clients, but he also recently launched a new line of affordable designer furniture.

“We can design and build anything our clients want,” Warner said. “We specialize in smart design, use beautiful woods to solve problems, and place a strong emphasis on traditional craftsmanship and its importance.

“As we grow, the one thing I don’t want to lose track of is being a master craftsman and using the wood as a basis for my designs. With that in mind, I look at a piece of wood and try to answer: ‘How can this beautiful slab of wood best be represented?’ To us, our products are the second life of a tree. We work a lot with big live edge slabs of wood and try to showcase the natural beauty with what we do.”

Warner’s line of furniture is sold under the Owl brand name and it has been extremely popular. “Our Owl line started with one simple stool and the entire branding effort grew from there”, he said.

“In a nutshell, about four years ago we launched our line of furniture with inspiration from our first piece, the Owl Stool,” says Warner. “This is what I’m most excited about. I set out on a mission to come up with a design that would be more affordable for my friends and neighbors. Since most studio makers’ projects are very expensive, I wanted to fill a well-needed niche.

“The philosophy behind our Owl line is that everything honors local community, economy and the environment. We strive to continue being smart with our designs to keep them affordable.”

Since introducing the stool, Warner has debuted stools with backs on them, stools on wheels (the ‘Rolling Owl’); as well as a desk (the ‘Peanut’) and an iPad holder attachment (the ‘Feather’).

A large part of Warner’s Owl furniture brand is the importance of designing pieces that highlight the wood and bring out its natural beauty. To do this, Warner depends on Waterlox and its Original Tung oil finishes.

“Waterlox is a very natural looking finish that makes every project we make look great,” Warner said. “It’s a finish that’s in the wood rather than on the wood and that’s exactly what we’re looking for here.

“I’ve been using Waterlox for probably about 10 years now. I discovered some left-over Waterlox on a construction site while installing some custom cabinetry. When I used Waterlox on a piece of furniture for the first time, I realized that its durability was far superior to all of the finishes I had used previously. In researching the product, I also learned that Tung oil is known for its water-resistance; which is why it’s used on working surfaces such as hardwood floors and wood counter tops.”

Waterlox resin-modified Tung oil-based finishes are different from other types of wood finishes on the market and offer a “best of both worlds” alternative. For example, raw oils penetrate into the wood but will not provide any real protection to the substrate and will need to be recoated often due to oxidation.

Surface finishes such as urethanes (either water or oil-based) will lie on top of the surface, look more like plastic, can be brittle and once breached will fail. The reason we are the best of both worlds is because Waterlox’s resin-modified Tung oil formation penetrates like raw oil, but protects and nurtures the wood without being brittle and having the plastic look of surface finishes.

About Waterlox
Founded in 1910, Waterlox Coatings Corporation, based in Cleveland, Ohio, is the nation’s leading manufacturer of premium wood finishes, handmade from resin-modified Tung oil. A fourth-generation, family-owned company, now run by Chief Executive Officer Jay Hawkins and Vice President Kellie Hawkins Schaffner, Waterlox continues to manufacture products using the finest ingredients, combining Tung oil, resins, mineral spirits and other ingredients to produce a complete wood finish that gives the look and feel of naturally oiled wood. Waterlox products represent the flooring industry’s highest level of quality protection for both interior and exterior wood finishing projects and also supply tools for application.

For more information about Waterlox, please visit www.waterlox.com or call (800) 321.0377. Visit Waterlox on Facebook and follow us on Twitter and on our new Pinterest site.

Media Contact:
Ed DeMask / DeMask Marketing
630-768-1404, cell
630-389-0572, office
ed@demaskmarketing.com

Tuesday, February 14, 2012

Waterlox Original Tung Oil Finishes Provide Protection for Larry Daniel’s Residential Master Bath Remodeling Project

The one thing that Larry Daniel had been used to reading on his “honey-do” list was master bath remodel. In Larry's words, his master bathroom had been “stuck in the ‘80s.”

Larry’s wife had been patiently awaiting a new master bathroom so when the time came to tackle the project, she had some magazine articles, pictures and examples with the ideas she had in mind for the look and feel of the remodel.

“My wife is the one that had seen an article and pictures of a bathroom in Architectural Digest Magazine where someone had used wood around the tub,” he said. “For the remodel, we decided to make the tub surround and vanity top out of Walnut. Since this project was in the bathroom, we wanted a product that not only protected it, but also enhanced the wood’s beauty too.”

After doing quite a bit of Internet research on Waterlox Original Tung oil finishes (www.waterlox.com), Larry went to his local paint store, Askew-Taylor Paints, in Raleigh, North Carolina, and shared the scope of his project. Askew-Taylor Paints has carried and sold Waterlox Original Tung oil finishes for many years. They agreed that Waterlox would provide the protection Larry and his wife were looking for as well as bring out the natural beauty of the wood.

“Waterlox made the Walnut tub surround and counter top in our bathroom remodel look really rich and beautiful and I decided to use it anywhere I could in the remodel,” he said. “It highlights the grain of the wood and it makes it really warm in appearance. The Waterlox Original Sealer/Finish was so easy to use; I just applied it and let it dry. I hate painting but this was so DIY friendly it was really easy to use.”

Larry also decided to make a teak corner “shower caddy” and finished it with Waterlox’s Marine Finishing System. “Even the really nice and expensive shower caddies that are on the market today have to be hung on the shower arm and don’t look very nice,” Larry added. Larry cut strips of teak and slipped them into a 3/8” stainless steel channel in one corner of the shower for all their shower essentials (Waterlox suggests being diligent about removing any soap or shampoo that comes in contact with the shelves as these will soften the finish). “Of course my wife uses two out of the three shelves!” laughs Larry.

The couple was so impressed with the performance of Waterlox, they used the leftover product they purchased to seal the front door of their home, which had been fading over the years. “We’ve got a teak front door, kind of an Asian design with several inlaid panels,” he added. So I sanded, cleaned and applied the Waterlox products as described in the Waterlox Marine Finishing system guide on Waterlox.com. It looks tremendous,” said Larry. “I really look forward to using Waterlox again in the future. It’s a great product with endless applications and uses.”

Waterlox resin-modified Tung oil-based finishes are different from other types of wood finishes on the market and offer a “best of both worlds” alternative. For example, raw oils penetrate into the wood but will not provide any real protection to the substrate and will need to be recoated often due to oxidation.

Surface finishes such as urethanes (either water or oil-based) will lie on top of the surface, look more like plastic, can be brittle and once breached will fail. The reason we are the best of both worlds is because Waterlox’s resin-modified Tung oil formation penetrates like raw oil, but protects and nurtures the wood without being brittle and having the plastic look of surface finishes.

About Waterlox
Founded in 1910, Waterlox Coatings Corporation, based in Cleveland, Ohio, is the nation’s leading manufacturer of premium wood finishes, handmade from resin-modified Tung oil. A fourth-generation, family-owned company, now run by Chief Executive Officer Jay Hawkins and Vice President Kellie Hawkins Schaffner, Waterlox continues to manufacture products using the finest ingredients, combining Tung oil, resins, mineral spirits and other ingredients to produce a complete wood finish that gives the look and feel of naturally oiled wood. Waterlox products represent the flooring industry’s highest level of quality protection for both interior and exterior wood finishing projects and also supply tools for application.

For more information about Waterlox, please visit www.waterlox.com or call (800) 321.0377. Also, Like Waterlox on Facebook and follow us on Twitter at @tungoilfinishes.

Wednesday, January 11, 2012

HistoricalSalvage.com Depends on Waterlox Original Tung Oil Finishes


In Monroe, Virginia, Mario Halkyer’s firm, HistoricalSalvage.com, has a firm grasp on the restoration market. Halkyer specializes in using materials from buildings slated for demolition or destruction for renovation and remodeling projects, including flooring, furniture and more.

According to Halkyer, the types of structures he is able to “salvage” wood from ranges in a wide variety.

“We’ve pulled from just about every type of structure that was about to be dismantled, from houses and barns to sheds, cabins and historic buildings,” Halkyer said. “It’s really been our focus to take the wood from meaningful buildings – historic or not – and repurpose it so that we’re able to save a little on the environment but also salvage the memories of those buildings by reusing them in other forms.”

HistoricalSalvage.com does just about all types of wood-focused projects, Halkyer said, from custom flooring, hand-hewn or rough sawn beams, to mantels and hand-made furniture. And with all of his projects over the last 25 years, he’s had a chance to use a variety of different sealers and finishes.

“I use Waterlox because it’s a great product that always does the job for me,” Halkyer said. “It brings out the real natural color of a wood and it soaks in to seal it in a way that most products can’t. It’s one thing to be reclaiming salvaged woods but to be able to protect them and make them look the way they did yesteryear, that’s important. And that’s why I use Waterlox Original Tung Oil finishes.”

Waterlox resin-modified Tung oil-based finishes are different from other types of wood finishes on the market and offer a “best of both worlds” alternative. For example, raw oils penetrate into the wood but will not provide any real protection to the substrate and will need to be recoated often due to oxidation.

Surface finishes such as urethanes (either water or oil-based) will lie on top of the surface, look more like plastic, can be brittle and once breached will fail. The reason we are the best of both worlds is because Waterlox’s resin-modified Tung oil formation penetrates like raw oil, but protects and nurtures the wood without being brittle and having the plastic look of surface finishes.

About Waterlox
Founded in 1910, Waterlox Coatings Corporation, based in Cleveland, Ohio, is the nation’s leading manufacturer of premium wood finishes, handmade from resin-modified Tung oil. A fourth-generation, family-owned company, now run by Chief Executive Officer Jay Hawkins and Vice President Kellie Hawkins Schaffner, Waterlox continues to manufacture products using the finest ingredients, combining Tung oil, resins, mineral spirits and other ingredients to produce a complete wood finish that gives the look and feel of naturally oiled wood. Waterlox products represent the flooring industry’s highest level of quality protection for both interior and exterior wood finishing projects and also supply tools for application.

For more information about Waterlox, please visit www.waterlox.com or call (800) 321.0377. To visit Waterlox on Facebook, click HERE, or you can follow Waterlox on Twitter at @tungoilfinishes.

Media Contact:
Ed DeMask / DeMask Marketing
630-768-1404, cell
630-389-0572, office
ed@demaskmarketing.com

Tuesday, December 13, 2011

Waterlox Donates Product to Virginia Tech University for its Farmer's Market Community Project


At Virginia Tech University, the School of Architecture + Design’s design/buildLAB is designed to give students a real-world experience by developing and carrying out projects that literally are a part of the community.

Professor Keith Zawistowski, along with his wife Marie, also a professor at Virginia Tech, led the students in 2011 on a magnificent journey of community restoration and invigoration.

According to Zawistowski, the goal of the course is “to teach students the skills necessary to confront the design and realization of architecture projects, with a consciousness for social and environmental issues. By removing the abstraction from the making of architecture, the course engages students’ initiative and encourages them to ask fundamental questions about the nature of practice and the role of the architect.”

The students studied farmers markets all around the areas near their university and found one in Covington that could truly use a rehab.

“The neighboring town to Covington is Clifton Forge and there was an old sawmill converted to tire retreading facility and the local organizations got together with county government to move the facility out to an industrial park,” he said. “Then they bought it out and they wanted to develop it to a park, so our students dismantled the old saw mill and that wood became the ceiling of the farmer’s market.”

In a town where the residents are dominantly employed by one local manufacturer, new buildings and architectural projects are rare, to say the least. But the new farmers market gave the entire community a new 150-foot-wide by 30-foot-wide overhang under which they could gather each week.

“It’s the most prominent building in town and the first new one in town, so it stands out,” he said. “It’s a very agrarian material palate, it’s designed with the materials you’d expect in a barn so it’s great for a farmer’s market because while aesthetic its agrarian look appeals to everything in the area.”

The entire project depended on donations and grants to make it happen. With a budget of $150,000, products and services were both donated. To seal the wood ceiling on the project, Waterlox donated several gallons of Waterlox Original Sealer / Finish to the university.

“The students donated their time to make it happen for the community and it relied very heavily from donations from companies like Waterlox,” he said. “We’re extremely happy with the Waterlox because it will allow the wood to age naturally as it’s already an antique project.

“If you put polyurethane on it then it would’ve had a plastic look but Waterlox allows it to age natural and get more beautiful with age. It reveals the nature color of the wood instead of a high sheen. It lets the wood be wood.”

In addition to the quality of the project being solidified by using Waterlox, Zawistowski says the students involved in the project learned about the corporate citizenship aspect of public projects as well as they were able to use a product that had no learning curve.

“Beyond the quality there’s the idea of Waterlox being a good corporate citizen, which helped make the project happen,” he said. “They just gave it to us and that’s awesome. The other thing about Waterlox is that it’s very easy to use because it’s a self-leveling product. You don’t need to be careful putting it on you can roll it on and go. There’s no special training needed so it was definitely easy for the students to apply.”

Waterlox resin-modified Tung oil-based finishes are different from other types of wood finishes on the market and offer a “best of both worlds” alternative. For example, raw oils penetrate into the wood but will not provide any real protection to the substrate and will need to be recoated often due to oxidation.

Surface finishes such as urethanes (either water or oil-based) will lie on top of the surface, look more like plastic, can be brittle and once breached will fail. The reason we are the best of both worlds is because Waterlox’s resin-modified Tung oil formation penetrates like raw oil, but protects and nurtures the wood without being brittle and having the plastic look of surface finishes.

Waterlox finishes penetrate into the pores of the wood and build up to a film that protects and nurtures the wood; and on top of all that are easier to restore and re-coat.

For more information about Waterlox, please visit www.waterlox.com or call (800) 321.0377. To visit Waterlox on Facebook, click HERE, or you can follow Waterlox on Twitter at @tungoilfinishes.

PHOTO: © Jeff Goldberg / ESTO

Media Contact:
Ed DeMask / DeMask Marketing
630-768-1404, cell
630-389-0572, office
ed@demaskmarketing.com

Monday, October 24, 2011

U.S. Department of State Building “Protected” by Waterlox as Universal Floors Brings Out the Natural Look in its Historic Floor

WASHINGTON, D.C. – Only a few blocks from The White House in the nation’s capitol, the U.S. Department of State is headquarters for the country’s diplomatic missions abroad and for implementing foreign policy.

Its offices at the Harry S. Truman Building are adorned with beautiful hardwood floors that are a welcome to visiting dignitaries and are home to numerous meetings every month to ensure our policies overseas are carried out as planned.

Sprigg Lynn, principal officer for Washington, D.C.-based Universal Floors, was the one responsible for restoring the floors of the Diplomatic Reception rooms and bringing them back to their natural, beautiful appeal.

“We had a tremendous opportunity to work with the government at the State Department’s facility and we chose to use Waterlox to protect the floors because it provides a strong natural bond that becomes a part of the wood floor,” said Lynn. “The pictures really are a thousand words in this case, the before and after images tell the entire story.”

Waterlox Original Sealer/Finish was used, both for its drying abilities and the fact that Tung oil brings out a remarkable appearance that other products cannot match.

“It was truly a tremendous honor to be working on these floors, knowing how many foreign and domestic dignitaries will see the work we did for years to come,” Lynn added. “The floors are beautifully crafted and over time, like any floor, they needed to be restored. Waterlox was the perfect product because it delivers long-lasting protection while enhancing the wood’s appeal.”

Waterlox resin-modified Tung oil-based finishes are different from other types of wood finishes on the market and offer a “best of both worlds” alternative. For example, raw oils penetrate into the wood but will not provide any real protection to the substrate and will need to be recoated often due to oxidation.

Surface finishes such as urethanes (either water or oil-based) will lie on top of the surface, look more like plastic, can be brittle and once breached will fail. The reason we are the best of both worlds is because Waterlox’s resin-modified Tung oil formation penetrates like raw oil, but protects and nurtures the wood without being brittle and having the plastic look of surface finishes.

About Waterlox
Founded in 1910, Waterlox Coatings Corporation, based in Cleveland, Ohio, is the nation’s leading manufacturer of premium wood finishes, handmade from resin-modified Tung oil. A fourth-generation, family-owned company, now run by Chief Executive Officer Jay Hawkins and Vice President Kellie Hawkins Schaffner, Waterlox continues to manufacture products using the finest ingredients, combining Tung oil, resins, mineral spirits and other ingredients to produce a complete wood finish that gives the look and feel of naturally oiled wood. Waterlox products represent the flooring industry’s highest level of quality protection for both interior and exterior wood finishing projects and also supply tools for application.

For more information about Waterlox, please visit www.waterlox.com or call (800) 321.0377. To visit Waterlox on Facebook, click HERE, or you can follow Waterlox on Twitter at @tungoilfinishes.

Media Contact:
Ed DeMask / DeMask Marketing
630-768-1404, cell
630-389-0572, office
ed@demaskmarketing.com

Monday, September 19, 2011

Universal Floors Restores Historic Floor using Waterlox at Virginia’s National Sporting Library & Museum

MIDDLEBURG, Virginia – In the heart of beautiful Virginia horse country sits a legendary facility dedicated to equestrians, field sports and the arts.

The National Sporting Library & Museum, founded in 1954, is dedicated to preserving, promoting, and sharing the literature, art, and culture of equestrian and field sports. The not-for-profit Museum recently expanded with an addition and overall they have expanded to become an important research facility and art museum with over 17,000 books and works of art in the collections.

A major part of the renovation was taking the floors and making sure they were restored to meet the aesthetic needs of the facility, overall. According to Sprigg Lynn, principal officer for Washington, D.C.-based Universal Floors, the project was truly “historic” in every way.

“They had a beautiful museum that they expanded as well as another old historic building, and basically the expansion quadrupled the size of it,” Lynn said. “But it was all done to look like it was from the 1700s and since we had the original floors we had to do a lot of hand scraping and light sanding before we finished it.”

Once the floor was ready to be finished, the only product that Lynn would consider for such an important application was Waterlox Original Sealer/Finish.

“Waterlox brings out the original character of the wood and when it dries it literally becomes a part of the wood, rather than a surface on top of it. That’s why we use it whenever possible. It takes the rich appearance that Tung oil brings out by using Waterlox to protect and showcase floors like these,” Lynn added.

The institution, open to the public, offers free lectures on equestrian and field sports and the John H. Daniels Fellowship program supports scholarships and shares information through exhibits, seminars, publications and special events.

Waterlox resin-modified Tung oil-based finishes are different from other types of wood finishes on the market and offer a “best of both worlds” alternative. For example, raw oils penetrate into the wood but will not provide any real protection to the substrate and will need to be recoated often due to oxidation.

Surface finishes such as urethanes (either water or oil-based) will lie on top of the surface, look more like plastic, can be brittle and once breached will fail. The reason we are the best of both worlds is because Waterlox’s resin-modified Tung oil formation penetrates like raw oil, but protects and nurtures the wood without being brittle and having the plastic look of surface finishes.

Waterlox finishes penetrate into the pores of the wood and build up to a film that protects and nurtures the wood; and on top of all that are easier to restore and re-coat.

About Waterlox
Founded in 1910, Waterlox Coatings Corporation, based in Cleveland, Ohio, is the nation’s leading manufacturer of premium wood finishes, handmade from resin-modified Tung oil. A fourth-generation, family-owned company, now run by Chief Executive Officer Jay Hawkins and Vice President Kellie Hawkins Schaffner, Waterlox continues to manufacture products using the finest ingredients, combining Tung oil, resins, mineral spirits and other ingredients to produce a complete wood finish that gives the look and feel of naturally oiled wood. Waterlox products represent the flooring industry’s highest level of quality protection for both interior and exterior wood finishing projects and also supply tools for application.

For more information about Waterlox, please visit www.waterlox.com or call (800) 321.0377. To visit Waterlox on Facebook, click HERE, or you can follow Waterlox on Twitter at @tungoilfinishes.

To learn more about the National Sporting Library & Museum, visit www.nsl.org.

Media Contact:
Ed DeMask / DeMask Marketing
630-768-1404, cell
630-389-0572, office
ed@demaskmarketing.com

Tuesday, August 2, 2011

Contest: Send Us Your Unique Upcoming Project and We'll Donate a Gallon of Waterlox Original Sealer / Finish!

SPECIAL NOTE: Contest deadline has been extended to Sept. 10th!

Our "fans" and clients have been so generous in sharing their completed project photos with us throughout the years that we decided to offer a different type of "contest."

Contest details: Please submit a description of your upcoming unique project (30-50 words or more), including photos, by September 10, 2011. Waterlox will judge the submissions based upon the following characteristics (not necessarily in this order): 1. Project use; 2. Species of wood; 3. Design elements; 4. Green Build elements 5. Historical / Special Story elements.

First place winner will receive 1 gallon of our Waterlox Original Sealer/Finish (or the value thereof toward other Waterlox products) and a Waterlox T-shirt in their size; Second and Third place winners will receive a Waterlox T-shirt in their size. All winners will be expected to document the use of Waterlox in their project throughout the length of the project, which should be completed by November 30, 2011.

We are excited to offer this contest to our clients; creativity will be rewarded! E-mail Kellie Hawkins Schaffner at khawkins@waterlox.com today! All entries due by September 10, 2011.

The Peery Family Discovers a Piece of Italy in East Texas

In his search for the perfect Italian home, Terry Peery found the ultimately imperfect wood floor.

For two years Peery and his wife Donna had been designing and building their dream home in Tyler, Texas, a suburb about halfway between Dallas, TX and Shreveport, Louisiana.

Peery said it was their dream to not only make the home feel Italian but feel rustic and lived-in. Altogether; they have 2,600 square feet of wood floors in the home.

“It’s our personal home and we love Italy so we wanted to build an authentic Italian farm house with old stone, stucco, etc. and so we designed it that way,” he said. “We wanted this to really be authentic so we wanted the wood floors to match.”

According to Peery, they couldn’t get a contractor in Texas to offer them the same type of lived-in look that they wanted. Many offered to scrub the surface of the wood planks they were using but that wasn’t to his liking.

“I was online searching for some type of way to finish the floors. We wanted that old, hand-rubbed lustery look that comes with time and age on the floors and we couldn’t get anyone in Texas to apply anything but traditional products; and that’s not the look we wanted,” Peery said.

“I looked at several gallery photos on the Waterlox.com website and knew instantly that that’s what I wanted. We used the Waterlox Original traditional finishing system and it turned out great, and exactly like we wanted.

Both wood working professionals and do-it-yourselfers have used Waterlox products because Waterlox produces a unique wood finishes line even amongst others who use Tung oil in their formulations. Waterlox Original Tung oil finishes are resin-modified Tung oil based wood finishes; and, because they are resin-modified Tung oil finishes, they penetrate into the pores of the wood and form a film that is water-resistant, elastic and stands up to foot traffic and common household spills.

The difference between standard products and Waterlox Original Sealer / Finish can be found simply be walking on it, according to Peery.

“You can tell the difference just by walking on the different finishing systems in bare feet,” he said. “When you walk on a urethane finished surface, it’s like walking on a plastic hard surface, but with Waterlox Original, it’s like walking on the wood; it has a totally different feeling to it. You can tell it has soaked into that wood because it’s softer and more natural.”

Waterlox finishes are different from other types of wood finishes on the market and offer a “best of both worlds” alternative. For example, raw oils penetrate into the wood but will not provide any real protection to the substrate and will need to be recoated often. Surface finishes such as urethanes (either water or oil-based) will lie on top of the surface, look more like plastic, can be brittle and once breached will fail. The reason we are the best of both worlds is because Waterlox penetrates like raw oil, but protects and nurtures the wood without being brittle and having the plastic look of surface finishes.

Waterlox finishes penetrate into the pores of the wood and build up to a film that protects and nurtures the wood; and on top of all that are easier to restore and re-coat.

About Waterlox
Founded in 1910, Waterlox Coatings Corporation, based in Cleveland, Ohio, is the nation’s leading manufacturer of premium wood finishes, handmade from natural Tung oil. A fourth-generation, family-owned company, now run by Chief Executive Officer Jay Hawkins and Vice President Kellie Hawkins Schaffner, Waterlox continues to manufacture products using the finest ingredients, combining Tung oil, resins, mineral spirits and other ingredients to produce a complete wood finish that gives the look and feel of naturally oiled wood. Waterlox products represent the flooring industry’s highest level of quality protection for both interior and exterior wood finishing projects and also supply tools for application.

For more information about Waterlox, please visit www.waterlox.com or call (800) 321.0377. To visit Waterlox on Facebook, click HERE, or you can follow Waterlox on Twitter at @tungoilfinishes.

Friday, July 15, 2011

Woodworker Frank Klausz Depends on Waterlox for Quality, Protection

In the world of woodworking, Frank Klausz is a legend. The Pluckemin, New Jersey master woodworker has been a significant factor in the industry for more than 50 years.

Klausz writes articles for trade journals and travels throughout North America giving woodworking seminars to professionals looking to learn from the best. His clientele has included Jacqueline Kennedy Onassis, Christine Todd Whitman, Malcolm Forbes and Ester Johnson, of Johnson and Johnson, as well as the New Jersey State House, the Newark Museum, Zimmerly Art Museum and hundreds of private and public corporations and residences.

Educated in Hungary and a graduated journeyman in 1959, Klausz launched his own company in 1972, Frank’s Cabinet Shop, crafting everything from reception desks and conference tables to furniture reproductions including Queen Anne, Chippendale, Shaker and Egyptian pieces.

Regardless of the client or the piece, Klausz depends on one name to protect the quality, integrity and luster of his woodworking pieces – Waterlox.

“The Waterlox amber color brings out the beautiful color of the mahogany and that’s really one of the biggest reasons why I use it and why I suggest others do, as well,” Klausz said.

“Waterlox protects the quality of wood and I prefer to use it because of the Tung Oil finish,” he added. Images of Klausz’s woodwork are available for viewing on his web site at www.frankklausz.com.

Klausz shows off his jewelry box at his seminars, a great example of how Waterlox protects original, hand-crafted woodwork. The reception he gets from it is so positive that he has to touch up the top every two or three years from woodworkers handling it. (Touch ups are easy to do with Waterlox Original Sealer/Finish and sanding to bare wood to do so is not required.)

“I lean heavily on Waterlox because it really brings out the color in wood, many times I’m looking to enhance that beautiful amber color and that’s how I’m able to do it,” Klausz said. “Most of my furniture pieces are finished with Waterlox. Most of my personal residence, including my kitchen is also finished with Waterlox.”

Klausz and many other wood working professionals have used Waterlox products because Waterlox produces a unique wood finishes line even amongst others who use Tung oil in their formulations. Waterlox Original Tung oil finishes are resin-modified Tung oil based wood finishes; and, because they are resin-modified Tung oil finishes, they penetrate into the pores of the wood and form a film that is water-resistant, elastic and stands up to foot traffic and common household spills.

Further, Waterlox finishes are different from other types of wood finishes on the market and offer a “best of both worlds” alternative. For example, raw oils penetrate into the wood but will not provide any real protection to the substrate and will need to be recoated often. Surface finishes such as urethanes (either water or oil-based) will lie on top of the surface, look more like plastic, can be brittle and once breached will fail. The reason we are the best of both worlds is because Waterlox penetrates like raw oil, but protects and nurtures the wood without being brittle and having the plastic look of surface finishes.

Waterlox finishes penetrate into the pores of the wood and build up to a film that protects and nurtures the wood; and on top of all that are easier to restore and re-coat.

About Waterlox
Founded in 1910, Waterlox Coatings Corporation, based in Cleveland, Ohio, is the nation’s leading manufacturer of premium wood finishes, handmade from natural Tung oil. A fourth-generation, family-owned company, now run by Chief Executive Officer Jay Hawkins and Vice President Kellie Hawkins Schaffner, Waterlox continues to manufacture products using the finest ingredients, combining Tung oil, resins, mineral spirits and other ingredients to produce a complete wood finish that gives the look and feel of naturally oiled wood. Waterlox products represent the flooring industry’s highest level of quality protection for both interior and exterior wood finishing projects and also supply tools for application.

For more information about Waterlox, please visit www.waterlox.com or call (800) 321.0377. To visit Waterlox on Facebook, click HERE, or you can follow Waterlox on Twitter at @tungoilfinishes.

Media Contact:
Ed DeMask / DeMask Marketing
630-768-1404, cell
630-389-0572, office
ed@demaskmarketing.com